Process
The best part of design is seeing our client’s eyes light up when we bring their vision to life
While our process at E. Brumley Creative is long and involved, it follows standard design processes and is very detail oriented with documents sent at predetermined intervals to our clients detailing each part in the steps recently taken along with descriptions and instructions if any steps are required to be taken by the client, such as with website design and sending assets.
With less involved more simplistic projects such as logo design, while the process does still exist, we don’t send an entire document detailing the steps of design, instead we focus on steady contact with the client through email and messages as we move through the process in order to ensure satisfaction.
“Good design is about process, not product”
Simple Process Example:
Logo Design
Step 1: Consultation
Here is where we meet with the client and find out what they need, what their vision is, how they want to be represented, and explore ideas of styles they enjoy. This is often an hour-long, if not longer, consultation. We may look at samples and competition’s designs, and (often the most fun part for our clients) we will even go over color themes including details such as the psychology of color, and broad font categories.
From @stockgiu on vecteezy.com
From @MD Kamruzzaman on vecteezy.com
Step 2: Sketching
We start the creative process with sketches and doodles. Most of these are no good! Good design is found through exploring everything that comes to mind, and sometimes that means bad designs must be put down on paper just so we can throw it out. At the end of this stage we refine the top 2-3 designs into some nicer looking sketches and provide a black and white version as well as a color version for our client and send this off in an email detailing any inspiration utilized in each design and the initial color ideas. The sample provided here is a quick logo design for an online gaming streamer. The guidance was to play off of the idea of wings and “angel of death.” The client also provided some favorite games to stream and favorite characters which influenced the design ideas as well as requesting “royal purples.”
From @ilhamsyahfitrah on vecteezy.com
Step 3: Vector Design
Now we get to move on to a mostly final design. At this point the basic design gets heavily cleaned up and created in black and white first. From that black and white design simple pieces are sometimes added or taken away, color options are created (if different from initial color choices) and backgrounds are provided to give an idea of how the logo will appear in different scenarios. In the sample the client chose the more abstracted wing shape and we played with the idea of a subtle glow or shadow behind the wing, and the addition and removal of the outline when possible.
Computer screen vectors by vecteezy
Step 4: Final Product
After the client goes over the variations in the logo and we discuss what they do or do not like, and which variation they prefer, any edits are completed and we send off the final files for the client’s use. Sometimes we can bounce between steps 3 and 4 a couple times with small details, but at this point in the process it is just trying to get the absolute best realization of the client’s vision. In the sample after step 3 the client requested a strong glow behind the wing and some color adjustments.
celebration icons vectors by vectezzy
